Getting Started in Digital Marketing

Young digital marketer working on desktop computer while drinking coffee, digital marketing concept, career

A career in digital marketing is not for the faint of heart and definitely more for the challenge and excitement seekers. It keeps you on your toes with the ever-changing digital landscape and fast pace of the industry. When you are in digital marketing, no workday is the same. This just speaks to the fluidity of it and the excitement it can hold if you're tired of jobs where every day looks the same.

Careers in digital marketing also happen to be one of the easiest to get into. Because the digital landscape changes so much, you can actually jump right into it without having years of experience, as long as you receive the right training. Obviously, you have to have current industry knowledge and certain skill sets such as an eagerness to learn, creativity, analytical abilities, and being a team player. So not just anyone can do it. But if you have the knowledge and the right combination of skillsets, you have a good chance at landing a job in digital marketing. Then you will continue to learn as you go.

If a career in digital marketing sounds like something you might be interested in, read on! We'll cover what you need to know to get started without a degree or experience in the field.

Dominating the Digital Landscape

As we said before, the digital landscape is constantly changing. And now, more than ever, it's growing at a rapid pace. Professional digital marketers are in very high demand right now and companies are spending billions of dollars in the industry.

Digital marketers are a unique breed of marketers. They are able to combine the traditional forms of marketing and sales with technology for a more modern approach. They are well aware of the psychological aspects of their job and have the skills necessary to reach audiences where they are through things like:

  • Content marketing
  • Search engine optimization (SEO)
  • Paid search
  • Social media marketing
  • Email marketing

Digital marketers typically have a strategic mind coupled with the analytical brain and a flair for the creative. Granted, not all digital marketers have an overarching set of skills to do everything needed, which is why the ability to work in teams is so important. Digital marketing teams usually consist of multiple people with specialties in the field. They have the general knowledge for all of the specialties, but typically end up honing their skills in one specific area of expertise. Teams of digital marketers are typically the ones who dominate the digital landscape because they are able to cover all of the aspects of digital marketing at a deeper level than one mind alone.

Why and How to Become a Digital Marketer

Most marketing job ads call for digital marketing knowledge, whether it be for multi-channel marketing efforts or specific marketing skills such as social media. So, if you want to be a marketer in today's landscape, you actually need to be knowledgeable in digital marketing, not just traditional marketing. Plus, marketing roles that usually call for digital marketing knowledge also pay more annually- an extra incentive for you, if you will.

To become a digital marketer, you don't need a college degree but you do need some sort of training. Learning tracks on digital marketing that you can find through LinkedIn Learning are a good starting point, but they will always fall short of what you truly need to know to land a career in digital marketing. You'll want to enroll in a program that can provide you with a certification in digital marketing, like our Digital Marketing Specialist program. By enrolling in the two month program, you will learn about:

  • Web Development
  • Lead Generation
  • Web Analytics
  • Search Engine Optimization
  • Campaign Marketing
  • Email Marketing
  • Affiliate Marketing
  • Video Marketing
  • Mobile Marketing
  • Social Media Marketing (with a focus on LinkedIn, Facebook, Instagram, and Twitter)
  • WordPress

When you finish the program, you become a Certified Digital Marketer and are able to apply for digital marketing jobs that have an average wage of $20.50/hr.

Digital marketing isn't a trending job- it's the future and it's now. Marketing will never go back to solely the traditional methods now that technology has advanced us as it has. This means that any individual wanting to get into marketing needs to have a knowledge of digital marketing if they want to succeed.

Ready to jump in and get started with training to be a digital marketer? Check out our digital marketing career training opportunities or schedule a free consultation with us!